Farts that save the planet.
Environmental + Packaging
Overview
Graze is a livestock supplement that cuts cattle methane emissions by up to 90%, giving farmers a practical path to sustainability without compromising their herd.
Scope
+ concept + art direction
+ naming + copywriting
+ research + creative strategy
+ packaging + brand identity
+ illustration
-
Livestock farming accounts for 15% of global greenhouse gas emissions, with cattle digestion as one of the largest single contributors. The solutions that exist are scattered, partial, and impossible to find.
-
Farmers aren’t the problem, they’re working within tight margins and a system too large for any one operation to feel accountable. If you want them to adopt a supplement, you need trust, not fear. What lands is clarity, humor, and proof.
Answer
The packaging system covers three distinct SKUs — beef, dairy, and calves — each tailored to the specific supplemental needs of that animal type, distributed where farmers already shop: Tractor Supply, Home Depot, Lowe’s, and direct online.
The visual identity leans into playful illustration and bold, earthy color to stand out in a category that typically looks utilitarian and forgettable.
The brand guide establishes a tone that’s warm, a little irreverent, and grounded in real science — so the humor never undercuts the credibility.
